Fit Minded

Marketing Performance Dashboard

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Reporting window

Website Performance

Overall site traffic and highest-traffic pages.

GA4
Website sessions
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Website users
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Top site pages
# Page Views Active users Avg. engagement

Prospecting

New people and companies sourced for outbound.

Apollo
New prospects sourced
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New companies sourced
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Outbound

Email and LinkedIn outreach activity.

Lemlist
Email
Emails sent
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Replies
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Reply rate
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Interested leads
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Meetings booked
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Bounces
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LinkedIn
Profile visits
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Invitations sent
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New connections
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Messages sent
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LinkedIn replies
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Follows
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CRM & Sales

Lead capture, qualification and movement through the sales funnel.

HubSpot
Lead capture
Unique website form leads
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Deduped across both website forms and excludes @fit-minded.com.
Website Contact Form
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Home Page Slide In
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New contacts
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New contacts from Lemlist
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Deals created
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Sales funnel movement
Entered MQL
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Entered SQL
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Presentation Scheduled
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Proposal Out
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Contract Sent
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Closed Won
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Closed Lost
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Funnel metrics count deals that entered each stage during the selected reporting period. They are not current stage totals.

Content Performance

Publishing activity from WordPress and blog readership from GA4.

WordPress + GA4
Posts published
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Blog views
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Blog posts with traffic
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Top blog posts
# Blog post Views Active users Avg. engagement

Data source status

GA4
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Apollo
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Lemlist
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HubSpot
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WordPress
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